| Learning To-Go rulez |
After cooperating with the AppStore for over a year, Intersog was faced with a question: "What drives the Appstore - games, mLearning apps, entertainment or something else? What is more real and vital, what generates money, experience or just influence? With the following steps, I'll start by showing you what makes our business stable and profitable business by integrating different types of applications in our portfolio. Games are the most popular category in the AppStore. It's the toughest and most competitive market I've seen. Intersog released 3 high-quality games including one superb quality 3D game, Hellemental. We had, and still have, very high expectations, but what were the results? We were selected for the Hot New Games section, reached 70th place in the Role Playing game category and yet returned less revenue than expected each day. The same situation happened with our 2 previous games. Our talented game team from Dirty Edge Game Studio continues to produce exciting and professional iPhone games, but is it possible for them to compete with the Big Titles from the Big Developers in this conservative market? The first $ millions in the AppStore were made by individuals and small companies who created very simplistic but entertaining apps. Where are they now? I haven't seen any similar apps in the TOP 100 for a long time. The users seem getting fed up with such trivial programs. We noticed this sales trend by analyzing our own sales numbers of our independently produced apps. Mobile Learning... If you google this phrase you'll find numerous associations, research centers and institutes. Nowadays, it's become a global mobile learning revolution. People of all the ages want to learn anytime and anywhere, and mobile devices are the best solution to help them. Over a year ago we created the Learning To-Go educational platform which is based on the fundamental concepts of mobile learning industry. The applications created on this model have held long-term interest bu users across platforms - Appstore, Android and RIM markets. We see very stable and profitable results. Which proves that while our society tries to keep up with the rate of change, we are increasingly trying to get the most out of personal development. Julia Guzunova, Marketing Director |