| Flash on Mac OSX |
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I think it's pretty fair to say that there is no single person on the planet who uses the Internet and hasn't watched a YouTube video yet. I don't think such a person exists. Essentially the only technology which allows you, or should I say allowed you, to watch these videos is Adobe Flash. There are tons of other sites, which use Flash to present some content-with ads included. I think when you are being exposed that much to the Flash and if you read some of the public statements from Adobe itself you may become a firm believer in the notion that the Internet can't exist without this technology at all. I guess at this point you are wondering what this has in common with the post title? The thing is that when I switched from PC to Mac 2.5 years ago one of the things I realized from the very beginning was how many of my MacBook's resources had been consuming to display Flash content and of course YouTube was the major culprit. A few weeks ago Google launched an alternative way to watch YouTube videos using HTML5 and basically you don't need Flash to watch your favorite videos on YouTube anymore. Now, when I watch a video on YouTube using the 'watch via HTML5' function, I don't hear my MacBook fan going crazy anymore and it means A LOT. It means much less energy and battery consumption, which means more time on a single charge and of course less heat from my adorable MacBook :-) A recent post on Wired.com shades some light on the whole issue with Adobe link here I can only subscribe to Steve Job's statement about Adobe's laziness at writing efficient code for the Flash Player on Mac OSX. There is a future for the Internet WITHOUT Flash. Period. ___ Artyom Dogtiev Intesog Internet Marketing Manager |

